If you have stuck around this long, you obviously know my feelings towards business and marketing terms. So, if you are surprised here – that’s on you. There are laws in place to protect a consumer from being taken advantage by false advertising. But there are various ways to avoid breeching those laws… like creating a product called: “REAL CHEESE!”. Now if you are super sneaky, you can call the new product (created from pure chemicals and formulated in a lab) “NATURAL REAL CHEESE!”. As a product, and having it trademarked, you can do whatever you want with the term. Derived from soy beans and decomposing plant farts, doesn’t matter, the product is still “NATURAL REAL CHEESE!” and it can be sold as vegan! Imagine that, a cheese product that is vegan. Then there is the vegetarian option: “NATURAL REAL CHEESE!!” that is made from human farts, soy beans, and goat urine – yummmmmy!
My point is quite simple, though I meandered from my original topic, and that is anything can be called natural. In the above case, I can use law to generate an appealing product by naming it one thing even if it is creating from human shit. By creating a legal name for the product, I force you to only look at the surface level and see: real cheese. Not only that, I throw in natural to make you think that it was derived from a natural process like fermentation. This isn’t the case, the process is manufacturing, but the ingredients are natural.
However, the clear issue is the concept of natural. Everything is natural. But I can promise you would have certain feelings to the difference between a strawberry from the side of a mountain versus one grown in a test tube – yet both are natural (since atoms/elements/quarks are all natural).